WHADFYL

What Has Architecture Done For You Lately? is an exhibit, book and global charrette series exploring the barriers to a popular culture dialogue on architecture: our associations. The exhibit, opening April 15, 2009 at the Design Exchange, explores the intersection of Architecture with economics, health, environment, society and equality.

Everything we do happens in a piece of architecture, but do we even know how to design anymore?

Architecture is related to almost everything we do, every part of society and every human interaction. WHADFYL creates the new vernacular around architecture as a social, global and as a universal issue. Exploring architecture through perceptions of success, equality, emotion, health and the environment, WHADFYL highlights the potential and the power of mobilizing global citizens as the architects of our legacy.

A few photos of the opening night...















Aisha Sheikh (2nd from left) is the truth!! Three words to describe her: creative, intelligent, and humble.
A quick bio stolen from OCAD Student press site...
AISHA SHEIKH graduated in 2007 from the OCAD with a Bachelor of Design in Graphic Design. Aisha has received several scholarships and awards. The most recent include an Editorial Award and a Magazine Design Award from Applied Arts, and the Koskie Minsky Award of Excellence from RGD Ontario. Aisha has worked for top Toronto firms doing Environmental Graphic Design, and is presently working at Entro Communications. She has designed wayfinding, signage, and environments for hospitals, entertainment centres, educational institutions, and outdoor parks for clients in Toronto and around the globe. Believing strongly that design needs to have meaning and critical thought, Aisha is constantly designing work that is interdisciplinary, sustainable, and socially relevant.

Design.

Design is an important component of our everyday lives. Product design, package design, brand and corporate identity, retail design, book and brochure design, interactive design (software, interactive information, interfaces), and design of buildings and environments represent the spheres of influence of design on our lives.

-Design Exchange

Okay, so fashion design is OBVIOUS. But what about the rest of the world? Design is a challenging concept to think of... from our laptops, to our lotion bottles, chairs, our "dream home",to the buildings we enter everyday. Why are certain cell phones, logos, cars, and even razors more enticing than others? Well, it's usually how its designed. It's a term many of us seldom appreciate. I'm more of a left brain thinker, so maybe I am speaking for myself. I could go continue on a tangent about my new found enlightment but I won't. But I will leave you with the thought, and revisit it very soon.